- Drive product trial among target audience - business travelers.
- Increase product association with travel and portability
Strategy:Altoids Smalls engaged United Media to increase awareness of their brand and product attributes. United Media used its understanding of the Travel Landscape to craft an integrated campaign that reached the target audience.
- Total impressions exceeded 21 million
- Advertising awareness doubled
- Purchase intent increased by more than 10 percentage points
- united.com "My Itineraries"
- Target tech savvy travelers
- 4.1m Impressions
- Gate Information Displays
- Catch frequent flyers monitoring their upgrade status
- 4.5m Impressions
- In-flight video
- Cements engagement prior to sampling
- 8.3m Impressions
- Full-size product demonstrates portability
- 400k Impressions