Chase MileagePlus Visa

Core Mission:

  • Acquire new card members.
  • Drive awarness of benefits and inspire card usage with aspirational messaging.

Strategy:

Successfully engage Chase’s target audience by carefully placing campaign messages at key points in the Travel Lifecycle. Messaging is selectively repeated with unique and noteworthy creative that drives new levels of engagement.
Results:
  • Chase achieved 90% brand awareness levels during the integrated campaign.
  • Awareness of advertising increased almost 25 percentage points after the start of the tray table campaign.
  • Likelihood to apply for the product increased 3.4 points during the campaign.
Chase

At Airport

At Airport
  • Gate Information Displays
  • Engages frequent fliers monitoring GIDs for their upgrade status and flight details
  • 9M Impressions

On Board

Onboard
  • Tray Table Graphics
  • Increase brand awareness through engaging and aesthetically pleasing imagery
  • 1.3M Impressions

On Board

Onboard
  • In Flight Video
  • Opportunity to highlight product benefits to captive audience
  • 10.8M Impressions
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  • Pre-Travel
  • At Airport
  • In Club
  • Onboard
  • Post-Travel
  • Start communicating with consumers before their flight through United's online channels.
  • Continue messaging as customers arrive at the airport in the check-in lobby and at the gate holdrooms.
  • Engage with a premium audience in the relaxed United Club environment.
  • Captivate customers while they are boarding and during their flight.
  • Keep messaging after the flight as customers reach baggage claim to retrieve their checked luggage.