Chase MileagePlus Visa
- Acquire new card members.
- Drive awarness of benefits and inspire card usage with aspirational messaging.
Strategy:Successfully engage Chase’s target audience by carefully placing campaign messages at key points in the Travel Lifecycle. Messaging is selectively repeated with unique and noteworthy creative that drives new levels of engagement.
- Chase achieved 90% brand awareness levels during the integrated campaign.
- Awareness of advertising increased almost 25 percentage points after the start of the tray table campaign.
- Likelihood to apply for the product increased 3.4 points during the campaign.
- Gate Information Displays
- Engages frequent fliers monitoring GIDs for their upgrade status and flight details
- 9M Impressions
- Tray Table Graphics
- Increase brand awareness through engaging and aesthetically pleasing imagery
- 1.3M Impressions
- In Flight Video
- Opportunity to highlight product benefits to captive audience
- 10.8M Impressions