The Cosmopolitan of Las Vegas

Core Mission:

  • Acquire new customers for The Cosmopolitan of Las Vegas™ and drive membership acquisition for the luxury resort and casino’s loyalty program
  • Drive awareness and traffic to The Cosmopolitan of Las Vegas’ dining, retail, spa, and entertainment properties

Strategy:

Focus on onboard custom-designed gift boxes containing property offers and unique amenities offered to all passengers on mainline United flights into Las Vegas. Wrap campaign with integrated media to drive awareness.
Results:
  • Average redemption rate: 5%
  • More than 35,000 new loyalty program members acquired in just the first 8 months of the campaign
  • Net new revenue generation across multiple business segments
The Cosmopolitan of Las Vegas

Pre-travel

Pre-Travel
  • united.com
  • Retargeting targeting Las Vegas travelers
  • Online check-in ads targeting Las Vegas travelers

On Board

Onboard
  • Custom-designed gift boxes with The Cosmopolitan of Las Vegas property offers and unique amenities offered to all passengers on mainline United flights into Las Vegas
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  • Pre-Travel
  • At Airport
  • In Club
  • Onboard
  • Post-Travel
  • Start communicating with consumers before their flight through United's online channels.
  • Continue messaging as customers arrive at the airport in the check-in lobby and at the gate holdrooms.
  • Engage with a premium audience in the relaxed United Club environment.
  • Captivate customers while they are boarding and during their flight.
  • Keep messaging after the flight as customers reach baggage claim to retrieve their checked luggage.