- Drive awareness of Glenfiddich® brand and products among premium audience of United Club visitors
- Increased product purchase through product trial
- Break through media clutter by reaching business travelers in the United Club, when they are more receptive to brand messaging and experiences
Offer United Club visitors a unique Glenfiddich tasting experience at an impactful, custom-designed bar space within the United Club footprint at key locations throughout the United States. Support the experience with targeted e-mails, retargeting, and social media posts.