Glenfiddich

Core Mission:

  • Drive awareness of Glenfiddich® brand and products among premium audience of United Club visitors
  • Increased product purchase through product trial
  • Break through media clutter by reaching business travelers in the United Club, when they are more receptive to brand messaging and experiences

Strategy:

Offer United Club visitors a unique Glenfiddich tasting experience at an impactful, custom-designed bar space within the United Club footprint at key locations throughout the United States. Support the experience with targeted e-mails, retargeting, and social media posts.
Results:
  • Increased awareness of the Glenfiddich brand among the target demographic
Glenfiddich

Pre-travel

Pre-Travel
  • united.com event detail page
  • Targeted email
  • Retargeting targeting Club visitors

On Board

In-Club
  • 5x5 Club within a Club Glenfiddich tasting
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  • Pre-Travel
  • At Airport
  • In Club
  • Onboard
  • Post-Travel
  • Start communicating with consumers before their flight through United's online channels.
  • Continue messaging as customers arrive at the airport in the check-in lobby and at the gate holdrooms.
  • Engage with a premium audience in the relaxed United Club environment.
  • Captivate customers while they are boarding and during their flight.
  • Keep messaging after the flight as customers reach baggage claim to retrieve their checked luggage.